$hiti takes to the heartland

October 28, 2009 — 8:36am ET | By Jim Kim
Sheila Bair
It's no secret that Citigroup (C) CEO Vikram Pandit has a media problem. The news has been relentlessly bad, and reporters are all too willing to ask tough questions.

The bank's PR team, to its credit, has tried getting around the mainstream, New York-based business press in some ways. It has tried going to international outlets, for example, with dubious results. Now, it's trying local outlets--and it seems to be working. The Las Vegas Review Journal offered a nice write-up that was quite upbeat, noting Pandit's words: "You should know that we are very strong around the world as a bank."

The news hook was Pandit's meeting with 1,700 workers at a credit card processing center in town. It got into his views on the federal deficit and shadow banking. If anyone asked him about Sheila Bair or about his nearly $11 million in pay in 2008 or whether he should step down, it wasn't evident. Similarly, the Argus Leader noted Pandit's commitment to the South Dakota. They even got a nice shot of the CEO with the mayor of Sioux Falls.

Related Articles:
Favorable report card for Vikram Pandit?
Shareholder meetings only a bit ugly
Vikram Pandit comes out swinging




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